LG OLED evo G4 Series G4 77"

The G4's picture is so good you'll forgive a lot, but webOS will test your patience daily. Pair it with a streaming device and you've got one of the best OLEDs on the market.

The 77-inch OLED panel is the star here. Over 8 million self-lit pixels deliver 100% color volume, and the Brightness Booster Max tech pushes luminance further than previous LG OLEDs. Owners rave about the picture clarity and color accuracy, especially with PS5 gaming. But our database tells a more complicated story. Picture quality sits at just the 36th percentile, which is weird given the universal praise. The audio setup, though, is a standout at the 93rd percentile. That 5.1.3-channel soundbar with wireless rear speakers actually delivers.

Against the Samsung Neo QLED QN990F, the G4 wins on pure black levels and viewing angles, but Samsung's interface is far less annoying. The Sony BRAVIA 9 K85XR90 offers better picture processing and a cleaner smart platform, though it costs more. The TCL QM8K Series 75QM8K gets you close to OLED quality for significantly less money, but you lose that perfect black floor. If you want the best picture and don't mind fighting webOS, the G4 is your pick. If software matters, look elsewhere.

USD 4,947 to USD 5,447 is a serious chunk of change, and that spread across just two listings is annoying. Amazon has the better deal at the lower end, but you're still paying a premium for that OLED panel. The bundle with the 5.1.3ch soundbar helps justify the cost, but if you're buying the TV alone, you're overpaying for what you get.

The LG OLED evo G4 is a stunning panel wrapped in a frustrating software experience. The picture is genuinely transformative, with deep blacks and brightness that'll make you rethink your movie nights. But webOS keeps getting in the way, and that's a real problem at this price.

If you want a clean, ad-free smart TV experience, this isn't it. Go get a Sony BRAVIA 9 or even a TCL with Google TV instead. The G4 is for people who prioritize picture quality above all else and are willing to work around webOS.

Buy this for the panel, not the platform. The LG OLED evo G4 delivers one of the best pictures you can get right now, and the bundled soundbar is a genuine upgrade over typical TV audio. But webOS is a mess, and you'll probably want to slap a streaming stick on it day one. If you can stomach the software, this is a fantastic TV. If you can't, get a Sony and call it a day.