Samsung S84F 64.5"

Gorgeous OLED picture that rivals TVs costing twice as much, but Samsung's forced setup and AI pop-ups will test your patience first. Once you tame the software, this is the OLED to beat under a grand.

The NQ4 AI Gen2 processor with its 20 neural networks does genuinely impressive upscaling work. Lower-res content gets cleaned up nicely, and the Motion Xcelerator Turbo keeps fast action smooth at 120Hz. What surprised us most is how well the Object Tracking Sound Lite works with just 20W of built-in audio. It's not going to replace a soundbar, but the virtual top channel from Dolby Atmos gives the sound real dimension. The 255W power draw is a bit thirsty for an OLED, but that's the price of brightness.

Against the LG QNED 65QNED85AUA, the Samsung wins on pure picture quality, those OLED blacks just crush what LG's QNED can do. But the LG has better smart features out of the box without the setup headaches. The Hisense U7 Series 65U75QG is the budget alternative that gets you close on brightness but can't touch the OLED contrast. And if you're deep in the Sony ecosystem, the BRAVIA 3 II K65XR30M2 has better processing for motion, but you'll pay more for it. For pure picture-per-dollar, the S84F is the sweet spot.

Value: this TV's price is all over the map. We're seeing it listed anywhere from USD 308 to USD 950 across five US listings. At the low end, this is an absolute steal for a 65-inch OLED. At the high end, you're getting into territory where you should just wait for a sale. Best Buy has the most consistent pricing if you want to avoid the wild west of third-party sellers. If you can snag it under USD 700, buy it without hesitation.

The Samsung S84F is the OLED TV for people who want that gorgeous infinite contrast without paying flagship money. You get a 64.5-inch 4K OLED panel with Pantone-validated color, a 120Hz refresh rate, and Samsung's NQ4 AI Gen2 processor doing the heavy lifting. The one thing to know? The picture is stunning, but Samsung makes you work for it during setup with forced Smart Hub nonsense and AI pop-ups that feel like a needy roommate.

If you want a TV that just works out of the box without fiddling with settings and dismissing pop-ups, this isn't it. Go grab a Sony BRAVIA 3 II instead, it's cleaner out of the box. And if you're building a home theater with a dedicated receiver, the lack of audio outputs on the S84F is a dealbreaker, look at the LG QNED 65QNED85AUA which has better connectivity options.

Buy the Samsung S84F if you want OLED picture quality without the flagship price tag. The setup annoyances are real but temporary, and once you disable the AI pop-ups and skip the Smart Hub nonsense, you're left with a TV that delivers stunning picture quality, solid gaming performance, and genuinely useful smart features. It's not perfect, but it's the best OLED value we've seen in this size class.